Discover our proven analytics methodology
Our advertising analytics methodology blends market expertise, advanced data modelling, and clear reporting workflows. Each campaign is tailored with your objectives in mind, transforming data into strategies that drive measurable results. We focus on continuous optimisation—reviewing, improving, and refining every element to extract actionable insights. Results may vary, and our process ensures your business adapts swiftly to changing markets while maintaining transparency at every step.
Continuous Improvement
Regular reviews drive smarter campaign enhancement.
Ethical Data Practice
Strict adherence to privacy and security best practices.
Meet our specialists
Experience across analytics, media, and digital marketing
Ava Murphy
Lead Data Analyst
Master of Applied Analytics University of Melbourne
Ad performance metrics
Digital Pulse Group
Ava brings eight years of hands-on experience dissecting ad performance for major retail and tech brands. Her approach balances business objectives with focused, practical reporting.
Lucas White
Analytics Project Manager
Bachelor of Business Analytics Australian National University
Reporting workflows
AdBridge Solutions
Lucas specialises in translating complex analytics into everyday business language. He’s run dozens of successful analytics implementations for both startups and established companies.
Sophie Nguyen
Digital Campaign Analyst
Master of Marketing Analytics University of Sydney
Cross-channel data analysis
BrightPath Media
Sophie has extensive experience with cross-channel media analytics. She’s known for her attention to detail and collaborative style that delivers clear, concise insights to marketing teams.
Jack Bennett
Platform Integration Lead
Bachelor of Information Technology Monash University
Adtech integration
ConnectIQ
Jack ensures seamless platform connectivity and workflow automation. His problem-solving mindset means technical challenges are quickly turned into scalable solutions.
How our analytics process works
From setup to ongoing reporting, our team walks with you through each step of your campaign measurement journey.
Custom Needs Discovery
We begin by learning more about your business, identifying unique goals and defining clear campaign objectives for accurate tracking.
This consultative step ensures every recommendation aligns with your KPIs.
Platform Integration & Setup
Our team connects your preferred ad platforms with our analytics tools, guaranteeing a cohesive data flow without disrupting your daily operations.
We handle all technical details for smooth onboarding.
Analysis & Insights Delivery
Comprehensive data review follows, using our models to analyse performance and highlight improvement opportunities in real time.
Actionable recommendations are delivered via clear reports.
Continuous Optimisation
We closely monitor your campaigns and apply updates as new trends or data appear, maintaining your edge in a changing market.
Regular check-ins sustain performance and adaptation.
How ceranoviq stands out from others
See what sets our analytics services apart from typical market offerings and unlock higher clarity in every campaign decision.
| Key Features | ceranoviq Analytics | Market Metrics Pro | Ad Insight Flow |
|---|---|---|---|
| Depth of reporting and transparency | High detail, clear | Basic summary | Limited details |
| Platform integrations supported | Broad & seamless | Narrow range | Some manual |
| Audience demographic insights | Comprehensive view | Partial view | Restricted |
| Data security compliance | Australian standards | Generic | Unspecified |